When you use Instagram to promote your business and product to reach your targeted audience you make a website for your Instagram profile too.
The website for Instagram will help your customer understand more about the product and service you are promoting and help them to make the right decision. Also, you will be able to retarget them if they sign up for your website’s newsletter.
So, in today’s article, we are going to discuss how to make a website for Instagram using the simplest and quickest way.
So, let’s get started.
What Is Website In Instagram Profile?
You must have seen the website URL in the Instagram profile but not everybody has such a URL in their profile.
To get the website in the Instagram profile to increase traffic on the website you will need the Instagram business account.
The Instagram business account will provide you with additional features which can be used to promote the products and advertising them using Instagram ads.
The individual or personal accounts is for entertainment purpose like uploading video, reels, picture and enjoying with friends while the business account will allow you to run ads, add your website or blog URL to the Instagram profile and reach more customers.
These are the major difference between the business and personal accounts of Instagram.
Although you can create a business account anytime you want. But it is better to create it only when you really need it.
If you do not have a website but want to create a website and drive the traffic from Instagram to your website then it is a great idea.
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How To Make A Website For Instagram?
Most of us think that creating a website for Instagram requires designing and coding skills. But this is not true.
You can make a website for an Instagram profile with basic functionalities without any coding skill with the help of the apps and simple software available on the Internet.
You can use the “Milkshake app” available on the Google play store to make a website for Instagram on your mobile phone.
Here are the steps you should follow to create a website for Instagram:
#1. Download Milkshake App
The first thing that you need to do is to download the Milkshake app on your device. You can easily download it from the google play store on an android device.
#2. Make An Account In Milkshake
You should make a fresh account (if you do not have already one) so that you can start making your website for Instagram. You should tap on the create an account option.
Next, you need to enter the details asked and now you will be redirected to the Instagram log-in page where you need to log- into your Instagram account.
#3. Pick A Card
Once you are logged in to your Instagram account you will be able to use the Milkshake app. Now, you should select a card from the different card options given on the website.
Basically, a card is the design of the website that will appear on your website. You can choose any of them, they all are customizable.
After selecting a card, you can select the look of the website which is basically like a theme and color you want to use on your website.
#4. Edit Content Of Website
After selecting the look you can now change and edit the content of the website. You can add pictures, the about me section, descriptions, and card heading, link text, and the URL for your website.
#5. Preview and Publish Your Website For Instagram
Once, you are done with the designing and content editing stuff you should preview it to see how your website is going to look in front of your audience.
When you are confident with teh looks, content, and design of the websites, it is time to publish it. So, now just hit the publish button.
Congratulation! You have successfully built a website for instream and now you can add it to your Instagram bio.
Although it is a basic design but is quite helpful if you want to grow your business.
And in case, if you want an advanced website with a lot of design and features then you will surely need to hire someone who is good at designing and coding stuff.
Benefits of Making Website For Instagram:
According to artstorefronts.com, people are investing heavily in Instagram ads and they have seen an increase of 688% in their traffic by just using the Instagram ads.
So, its no doubt that Instagram is one of the amazing platforms that you can use to promote your business and especially if you belong to the fashion industry.
But, the truth is a little different. You can not rely on Instagram only because you are restricted by the functionality and policies of Instagram.
Since you do not own Instagram you will have to accept whatever they say to keep using Instagram for your business.
If they decide to do away with the products post, videos reels, or whatever you are doing to promote your business, you simply going to lose them one day.
In short, if you do not own the platform you do not have control over the content.
This is why making a website for Instagram is important for you so that you can contact your customer and followers something unfortunate happens and you can also get their email id by making them sign up for your website newsletter.
- The website helps in branding.
- You can make your personal traffic/audience which can be converted into long-term customers.
- Connect Your Followers to all Your offer with the link in your Instagram bio.
- You are not restricted to Instagram only if you have a website.
- You make more revenue by driving traffic to a website with the help of the display ads on your website.
- You can retargeted audience using the push notifications and newsletters.
How To Add Website To Instagram Bio?
Here are the steps that you should follow to add the website to Instagram Bio:
- Open Instagram on your phone.
- Tap on the profile option in the bottom right of the screen.
- Go to the edit profile option.
- Add the Url Of the website in the Website Section.
- Tap on the save changes option at the top right of the screen.
Congratulations! You have successfully added the website to your Instagram Bio in your Business account.
How To Add Website On Instagram Story?
Here are the steps that you should follow to add a website to the Instagram story:
- Open the Instagram app on your phone.
- Swipe left to start the story.
- Tap on the Insert link option (Chain icon) at the top.
- Click “Url”, insert “URL” and tap “Done”
- Share the story with your friends.
Congratulations! You have successfully added the website to your Instagram story.
Now, you will be able to see the see more button at the bottom of the story which will redirect you to the website whenever you swipe it.
In conclusion, you should make a website for Instagram and add the URL of the website to your profile so that people can know your website exists and they can get the information they want straight from the website. You can build a website for Instagram for free using the free app Milkshake.